Updated Resume'

Marc Spalitta

408-644-5528

marc_spalitta@sbcglobal.net

SUMMARY

An accomplished Marketing Professional with a broad and unique combination experience in product marketing, sales operations, marketing research and online promotions and marketing in the B to B and B to C sectors including consumer electronics and software, wireless aggregators and IT resellers, and online portals.

HIGHLIGHTS

· Product Positioning – Analyze third party data to analyze product positioning and pricing. Prepare recommendations for pricing and promotions for management.

· Process Improvement & Documentation – Documented entire process flow (in MS Visio) for U.S. Sales Operations, evaluating and improving processes as necessary to optimize efficiency and organization.

· Project Management – Earned incentive awards from department manager for efforts in completing 2 difficult projects.

· Advertising Copy – Create and develop advertising copy for retailers, publications, and product packaging. Generate email copy for distribution to reseller partners.

· Marketing Initiatives – Introduced a new strategy that was subsequently adopted by management for contacting customers to encourage upgrades on anti-virus software. Took lead on project and coordinated all activities, earning recognition for project success.

TECHNOLOGY & TRAINING

Fluency: Product Marketing and Positioning, Strategic Analysis, Market Research, Channel Marketing, Project Coordination, Competitive and Trend Analysis, B2B Marketing, Pricing, Web-based Marketing, New Sales Development

Hands On Proficiency: MS Office, Visio, Expert knowledge of Excel, Business Objects Reporter, Lotus Notes, Act, Goldmine, Outlook, Hyperion, Eureka, Business Software Licensing, Business Process Documentation and Improvement

Working Knowledge: Business Objects Reporter, Visio

EXPERIENCE

Retail Marketing Specialist 2006 to present

EPI, Inc. Fremont

Originally hired to manage all marketing aspects of the retail sales division and immediately assigned to manage the distribution division in addition to retail. Analyzed and streamlined distribution marketing responsibilities within weeks. Initiated and lead the design refresh of retail site envisiondisplay.com. Initiated a partner program with an OEM manufacturer to create Envision branded monitor mounts. Partner program when complete will bring additional revenue to EPI with little or no cost.

· Advertising Copy – Create and develop advertising copy for retailers, publications, and product packaging. Generate email copy for distribution to reseller partners.

· Product Positioning – Analyze third party data to analyze product positioning and pricing. Prepare recommendations for pricing and promotions for management.

· Manage Multiple Website Content - Responsible for analyzing, writing, updating web content for two customer facing websites.

Assistant Manager, Sales Operations 2004-2006

mBlox, Sunnyvale

Joined this rapidly growing B2B wireless solutions aggregator as temporary staff and quickly transitioned into full-time employee serving as the “right hand” to manager of U.S. Sales Operations. Managed all aspects of contract validation, new customer processing, and setup; handled all ordering, renewals, and payment issues. Coordinated internal action requests and managed special projects for finance or technical support.

· Process Improvement & Documentation – Documented entire process flow (in MS Visio) for U.S. Sales Operations, evaluating and improving processes as necessary to optimize efficiency and organization.

· Customer Management & Interface – Answered questions for prospective and existing customers, and provided sales support during conference calls, serving as liaison on order processing and status issues to entire U.S. sales team.

Associate Product Marketing Manager 2003-2004

GTSI, Chantilly, VA

Hired to conduct marketing research/analysis, develop process to improve workflow, and support 10 partner-marketing managers in internal/external marketing campaigns, sales promotions, pricing, and vendor-related activities. Promoted to assume additional responsibility of Market-Based Pricing for this IT reseller.

· Revenue Growth – Contributed to incremental revenue gains through securing investments from partner companies for internal/external promotions.

· Internal Communications – Functioned as primary communications liaison between marketing, accounting, finance, sales, and technology teams. Assisted new marketing employees in addressing questions and issues.

· Process & Data Management – Improved process/data flow between marketing departments and finance unit; created customized, accurate reports for team that improved management for complex bodies of information.

· Project Management – Earned incentive awards from department manager for efforts in completing 2 difficult projects.

Sales Support Specialist 2000–2002

Symantec Corporation, Cupertino

Provided business development and marketing support to 150 sales associates. Distributed marketing materials, software samples, and customized marketing and sales reports. Provided data on several Requests for Proposal (RFP). Served as liaison among departments to fulfill requests for information; completed 12 or more marketing projects annually.

· Marketing Initiatives – Introduced a new strategy that was subsequently adopted by management for contacting customers to encourage upgrades on anti-virus software. Took lead on project and coordinated all activities, earning recognition for project success.

· Team Member Support – Consistently met service and response time objectives as company grew exponentially, supporting 150 sales representatives following 5 acquisitions in 2 years. Created customized reports for team in Business Objects.

· Performance Recognition – Received A+ Award for providing excellent service to sales representatives and colleagues.

Ad Trafficking Coordinator/Sales Support Specialist 1999–2000

Funschool.com, San Jose

Conducted Internet-based research and coordinated marketing activities for firm specializing in online educational games. Coordinated multiple web advertising campaigns, maintained advertising delivery and revenue reports.

· Marketing & Sales Support – Ensured accuracy of advertising campaigns delivered on web site; managed tasks for 2 sales representatives to ease workload.

· Performance Recognition – Earned promotion to project manager for proposed Parentstreet.com web site.

Marketing Intern 1999–2000

Westech/BrassRing, Inc.

Coordinated marketing activities within the organization on an internship basis followed by extended employment with responsibilities for analyzing online competitors, coordinating marketing projects, overseeing nationwide sales databases and conducted research for new business leads for this online recruitment service.

EDUCATION

BS Business Administration: Emphasis in Marketing, Minor in Communications, 1999

San Jose State University, San Jose